Social Table is a creative studio offering digital marketing, art direction, and design services, with a focus on the hospitality industry. Their mission is to bring stories to life with elegance and a sprinkle of play—crafting beautiful, clever, and emotionally engaging work that helps elevate brands, from cozy cafés to five-star hotels.
I was commissioned to design their brand identity, along with a set of custom illustration elements. The brief called for a visual world that felt both chic and approachable—playful yet refined. The identity needed to reflect Social Table’s unique blend of creativity and strategy, and appeal to clients who value aesthetics, storytelling, and meaningful connections.
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